Marketing & Analytics

Mailchimp is a comprehensive email marketing platform that helps restaurants engage customers with personalized campaigns and automation. With powerful tools for loyalty programs, promotions, and hundreds of integrations including restaurant-specific platforms, it delivers strong ROI for marketing efforts.

Google Business Profile (formerly Google My Business) is an essential free tool for restaurants to manage their online presence across Google Search and Maps. It provides valuable analytics on customer interactions, with restaurants seeing significant increases in directions and website clicks when profiles include quality photos.

Constant Contact provides easy-to-use email marketing with robust customer support and extensive onboarding resources. The platform is ideal for mid-sized restaurants wanting straightforward templates and strong support for managing customer communications and events.

Fishbowl is a comprehensive Guest Relationship Management (GRM) platform built exclusively for restaurants. Combining CDP, CRM, and marketing automation with integrated loyalty programs, it enables smarter marketing, customer rewards, and retention. Partnered with Thanx for enhanced rewards capabilities.

Thanx revolutionizes loyalty with card-linked rewards requiring no app. Customers earn rewards using their payment card with automated guest recognition, top customer identification, and personalized perks. It focuses on access, status, and personalization rather than rote discounts—creating flexible, dynamic programs.

SpotOn Loyalty provides flexible points-based or visit-based rewards with native SpotOn POS integration. It includes marketing automation, personalized promotions, and customer re-engagement tools. Best when integrated with SpotOn POS for seamless operation and maximum effectiveness.

Google Analytics provides completely free web analytics for restaurants with websites. It offers out-of-the-box reports, customer behavior insights, device usage tracking, order timing analysis, and website performance monitoring to enable data-driven marketing decisions and restaurant-specific insights.

Lightspeed Loyalty is integrated into Lightspeed Restaurant (starting $69/month) and provides targeted rewards with in-depth customer insights. It tracks customer data, manages loyalty programs, and includes customer retention tools—a standout feature of the Lightspeed POS ecosystem for building lasting customer relationships.