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Google Business Profile

Free local visibility and customer insights

Marketing & Analytics

About Google Business Profile

Google Business Profile (formerly Google My Business) is an essential free tool for restaurants to manage their online presence across Google Search and Maps. It provides valuable analytics on customer interactions, with restaurants seeing significant increases in directions and website clicks when profiles include quality photos.

Key Features

  • Local search visibility
  • Customer interaction analytics
  • Direction requests tracking
  • Website click tracking
  • Review management
  • Generative AI integration
  • Photo impact (42% more directions, 35% more clicks)

Pricing Details

Model:free
0
✓ Free version available

Completely free

Best For

independent
small chain
medium chain
enterprise

Setup Complexity

Beginner

Company Info

Founded:2014
Headquarters:Mountain View, CA

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